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The Faces of Tufts

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The Entrepreneurial bug

Rachel Blumenthal, A02

Rachel Blumenthal, A02, didn’t set out to be an entre-preneur. A self-described "planner," she expected to climb the corporate ladder, get her M.B.A., and work her way up to become president or CEO of a company. But at age 23, she had an opportunity to take a different path.

While Rachel was working in the publicity department of Yves Saint Laurent, a Lucky magazine editor noticed a ring she was wearing, which she had made. Lucky did a story on her, which prompted a feature by online fashion guide Daily Candy. Not long after, she launched Rachel Leigh, a jewelry brand that was named one of Oprah’s "Favorite Things" and sold worldwide in more than 300 high-end retailers.

Rachel credits her time at Tufts with helping her gain the confidence she needed to go out on her own. While on campus, she also met her biggest supporter, now-husband Neil Blumenthal, A02, who encouraged her as she began her first business. She experienced great success and embraced the steep learning curve that came with being an entrepreneur. After licensing the brand she had built, Rachel lent her business savvy to Warby Parker, the eyewear retailer Neil co-founded.

And now? Rachel has launched a new venture: Cricket’s Circle, a website that helps new and expect-ing parents navigate the sea of baby products in the marketplace. A mom of two, she was inspired by her own experience when she was pregnant with her first child. The question of what to buy was overwhelming, confusing, and timeconsuming, and there wasn’t one easy-to-use resource to answer that need.  So Rachel created one.

"What’s been so rewarding about building Cricket’s Circle is seeing how we’re giving parents the tools to make better buying decisions. I want every parent in America to experience that." She added, "My greatest hope is that Cricket’s Circle is a household name in five years, and we can truly touch all of those parents."

Questions? Contact the Tufts Fund at  617.627.4930 | tuftsfund@tufts.edu